Led end-to-end design of consumer website from scratch, optimising & streamlining villa discovery, booking and payments → driving 30% conversion lift and ~15% faster TAT with 20 Cr ARR impact.

Designed and optimised the Home-Owner app, enabling owners to have real-time visibility into property performance and maintenance—achieving 95% partner adoption and ~60% reduction in owner queries.

Designed and optimised role-based ops app for on-ground staff to manage attendance and daily ops (housekeeping, villa prep, maintenance, inventory, cash handling), reducing delays by ~30%, cutting manual handoffs by ~50%, and improving villa TAT by ~25%.

Designed multiple internal tools (Admin Dashboard, Guest Management System) streamlining onboarding, payments, and operations, delivering ~45% efficiency gains across teams.

Redesigned the SalaryBox web-app, simplifying payroll and compliance workflows for SMBs → driving 15–20% increase in adoption.

Led design of the “Pay Employee” payroll feature, improving task completion rates by 25% and reducing user errors by 20%.

Led redesign of the Spares mobile app (Android & iOS), driving growth from 10K to 1M+ downloads, improving ratings from 3★ to 4.5★, and increasing business conversions by 40%.

Built and mentored a team of 7–8 product designers, improving design delivery speed and consistency.

Designed Hopper, a gamified rewards feature that drove ~25% higher engagement and ~15% DAU growth.

Improved rewards and payments flows (MagicPoints, MagicUPI), increasing redemption conversions by ~20%.