Led the development and deployment of a new Loan Origination System (LOS) for secured lending within 5 months, enabling scalability and improving service capabilities for in-house NBFC operations.

Increased zero-touch conversions by 16% through product enhancements, including creating KYC, bank verification, mandate registration and mutual fund pledge workflows across 3 lenders.

Spearheading 10+ B2B integrations with prominent fintech partners like PhonePe, Jupiter Money, Niyo finance, and BharatPe, generating over 30% of total applications via this channel.

Conceptualized and launched lead generation tools, including a capital gains tax calculator and overdraft interest calculator, currently resulting in 1500+ qualified leads per month.

Launched industry-first PnL Insights (daily/weekly crypto investment updates), increasing Daily Active Users (DAU) by 4% and portfolio visits by 12%. Designed schemas, formulas, and high-level architecture.

Drove a 10% increase in Currency Clicks (transaction top of the funnel metric) through targeted A/B experiments on homepage, and with features like Quick Token Watchlisting and New Listing Gamification.

Enhanced search adoption by 5% and Currency Clicks by 4% by introducing a combined token and futures search functionality on the homepage.

Developed a trader loyalty program, aimed at gamifying user engagement for high-value cohorts, leading to 15% portfolio churn reduction and a 9% boost in trading volumes.

Launched Bharat Bill Payment System (BBPS) on the Jupiter Money app within 4 months by overseeing API integrations and ensuring NPCI compliance. Generated key inputs and contributed to the GTM strategy.

Improved V-KYC journey conversion rates by 16% by incorporating insights from 250+ user interviews, recommending actionable nudges to address pain points and blockers.

Researched and documented backend flows and compliance requirements for 10+ NPCI products, including UPI, eNACH, and Bharat Billpay, contributing to robust system integration.