Wynk MusicJun 2020 - Jul 2021
Product Manager, Growth & Web
Launched gamified 0 to 1 quiz framework on mobile adding +10 k playlist engagement & +400 daily acquisitions.
Built a content ingestion CMS tool that reduced on-page SEO content ingestion time to production by 2X
In-app notification cost-savings experiment cut infra spend for 226 k low-engaged users by 80 % (INR 2.7 M → INR 0.5 M)
ShareChatSep 2022 - Feb 2023
Product Manager, Creator Tools
Designed & analysed A/B tests; Motion Video creator adoption on mobile +10 % in-feed; +5% from primary entry point
Crafted a 3 Phase product plan for Text Status creator leading to +10 % increased engagement
Designed a Go-to-market (GTM) positioning campaign that drove 1M+ incremental views on motion video UGC and 10k shares in 14 days
ZaloraJul 2021 - Apr 2022
Product Manager, Social Commerce
Launched 0 to 1 social commerce; shipped Z-Live livestream shopping MVP to empower engagement driven mobile shopping experiences
Ran user research to shape creator + shopper flows; conceptualised “Get The Look 2.0” shoppable outfits tying content to catalog SKUs
seefoodAug 2025 - Present
Founder/Builder
Shipped 0 to 1 AI & vision powered wellness mobile app globally (identifying nutritional value of food with a photo) from concept to App Store in <30 days
Running growth experiments (ASO, content) lifting store conversion to 8%
Creating shareable and saveable value based content on IG
Designing and driving marketing campaigns keeping CPC $0.25 to $0.35
WatsySep 2023 - Present
Founder/Builder
Shipped 0 to 1 AI powered motivational mobile app globally (motivational content creation) from concept to App Store in <90 days
Ran growth experiments (ASO, off-page & on-page SEO, content) lifting store conversion to 6 %
Designed and drove marketing campaigns keeping CPC below $0.70 (Check out Meta ad campaigns [here](#)).
Increased daily sessions & engagement by 2X by deploying UX research driven improvements
Set up custom GPT 'AI Employees' to assist with marketing & content
Housing.comSep 2018 - Jun 2020
Product Manager, Consumer Experience
Redesigned and launched Neighborhood feature via UX experiments; engagement 11 % → 40 %, conversions 6 % → 9 %.
Revamped DigiTour, a 360-degree apartment tour web app for mobile and desktop, leveraging user research and analysing quantitative data; +18% increase in selling price
Shipped landmark-based search on mobile, raising conversion 5 % → 8 %.
GoibiboSep 2016 - Sep 2018
Associate Product Manager, Mobile
Revamped mobile app home screen via UX experiments; throughput increased +15%
Developed a new format for Product Marketing deals and offers on the mobile app homepage; CTR increased 2% → 4 % boosting flights & hotels offer conversion rates
Streamlined the process and strategy for the Customer Service team to respond to user reviews; reduced response time by 2X
ixigoDec 2014 - Sep 2016
Product Designer
Redesigned flights app (iOS app); created reusable components & design system
Built marketing design system for the flights team resulting in 3X faster acquisition & retention campaign rollouts
Implemented UX prototyping protocols and practices; reduced design to tech handover time by 2X