Senior Marketing Manager → Marketing Manager · Meesho
Led strategic initiatives to accelerate user growth, improve conversion funnels, and scale demand operations across Meesho's Grocery vertical. Managed a 16-member cross-functional team, collaborating across product, analytics, marketing, and design to drive measurable business outcomes. - **Growth & Funnel Optimization:** Increased lifetime activation rate by **2.5x** by converting user insights into AB experiments to achieve Product-Market-Fit in 0-1 locations, **76% increase in activation rate…