Rishank Joshi

Summary

Led strategic initiatives to accelerate user growth, improve conversion funnels and scale demand operations across E-commerce vertical. Managed a 16-member cross-functional team, collaborating across product, analytics, marketing, and design to drive measurable business outcomes

Experience

MeeshoSep 2021 - Present

Senior Marketing Manager → Marketing Manager

Led strategic initiatives to accelerate user growth, improve conversion funnels, and scale demand operations across Meesho's Grocery vertical. Managed a 16-member cross-functional team, collaborating across product, analytics, marketing, and design to drive measurable business outcomes.

Growth & Funnel Optimization: Increased lifetime activation rate by 2.5x by converting user insights into AB experiments to achieve Product-Market-Fit in 0-1 locations, 76% increase in activation rate by identifying improvements in First Order deal
Identified high-intent organic and inorganic touchpoints across the user journey and leveraged off-app channels to re-engage non-app openers — resulting in 40% uplift in DAU
Designed reactivation campaigns based on user behavior and engagement patterns - a 35% uplift in conversions among churned users
Redesigned product discovery and navigation flows for repeat users, leading to a 6% increase in engagement and 8% higher basket initiation.
Introduced product recommendation assets (e.g., similar items, value/festive bundles), contributing to a 25% rise in conversions.
Improved product comprehension through optimized landing structure and merchandising — achieving 11% uplift in conversion.
Expansion & Category Marketing: Spearheaded demand strategy for 19 cities across 220 pincodes, enabling a 4.67x increase in demand through localized growth pods.
Owned the in-app storefront (homepage) experience, leveraging user insights to enhance merchandising and navigation — driving 38% increase in product exploration.
Developed a click-through optimization playbook across channels and assets, leading to a 48% increase in CTR.
Strategic Operation & Planning: Achieved 95% accuracy in forecasting demand vs. built capacity, improving customer experience and contributing to a 1.2pp improvement in retention.
Designed SOPs for demand controls and inventory planning to minimize order loss and improve fulfillment efficiency.
Standardized BAU workflows by institutionalizing processes across in-app storefront, catalog management, and communication channels, enhancing operational agility and team productivity.

Reward and Recognition

Extreme Ownership: Awarded for detailing out sale campaign, organic DAU uplift and solving execution related challenges.
People centric workplace: Achieved consistent high performance, receiving "Green" score 3 times in a row in managerial evaluations.

ShopxSep 2016 - Aug 2021

Growth Manager → Assistant Marketing Manager → Senior Marketing Executive → Marketing Executive

B2B e-commerce platform | Growth, Marketing and Program Management

Led multiple strategic and operational charters across FMCG, mobile, and credit verticals at ShopX, scaling B2B business to ₹50Cr/month and expanding across 18+ cities. Drove growth through GTM strategy, demand forecasting, private label creation, and full-stack execution including team building and tech-enabled operations.

Growth Strategy - Spearheaded entry into FMCG/Grocery retail B2B and ideated the launch, marketing, and expansion strategy
Scaled business to monthly NMV of INR 24 Cr, 20k kirana outlets across 5 cities and managing a sales team of 90 individuals.
Developed a projection model for predicting retailer behaviour based on 7 factors - 2.3x growth in orders.
Coordinated and ideated across marketing, sales, supply chain, product to established workflow processes to achieve MOM 15% growth
Operations Management - Conceptualised 'Ready Stock Unit' (JIT) Model and led process setup, tech enablement & project execution
Achieved 74% truck utilization across multiple cities - led to 25% savings in supply chain and 32% increase in cluster growth
NPD- Created firm's first Private Label in Rice (SM Gold) - Sold 20,000+ bags (25kg) with 2400+ unique buyers in Bangalore
Market Entry - Launched pilot for B2B mobile retail & UPI based payment and created SOPs for project expansion.
Scaled the business to monthly GMV of INR 2 Cr within 6 months of launch with 64% user retention & 50% digital orders
Post scaling mobile business responsible for training and monitoring 500+ sales individuals across cities over a period of time.
Project Management - Project head for Channel Partner credit model spread across 18 cities with over 22 partners
Created the project roadmap, SOPs and monitored progress end-to-end to meet key milestones – credit disbursed 2.6 Cr per month
Planned & executed QR codes across 1800+ outlets with payment received for - INR 2.3 Cr. within 6 months of project launch
Customer Acquisition - Spearheaded A&A charter - increased lifetime activation rate by 2.6x and application installs by 30%
Led the ideation and execution of Exclusive Digital Outlet (O2O) model in partnership with Myntra, executed 4 pilot outlets.
Market Research - Led primary & secondary market research for B2B Marketplace - Enabled the Digital initiative
Managed in-app communication and BTL marketing campaigns - leading to growth in digital business by 36%
Managed Shopx website, social media channels and performance marketing campaigns (Meta) - 28% growth in lead generation

Reward and Recognition

Promoted from Executive to Manager (Marketing) within 2.5 years; 3 out of turn promotions - accorded only to top performers
Best Employee - Awarded employee of the month (2018) & employee of quarter (2018) for exceeding objectives across multiple projects

Education

SDM Institute for Management Development, MysoreMay 2014 - Apr 2016

PGD in Management (Majors: Marketing and Systems) Field of Study

GITs, UdaipurJun 2009 - Apr 2013

BTech (Majors: Electronics and Communication) Field of Study

Achievements

Extreme Ownership: Awarded for detailing out sale campaign, organic DAU uplift and solving execution related challenges.People centric workplace: Achieved consistent high performance, receiving "Green" score 3 times in a row in managerial evaluations.Promoted from Executive to Manager (Marketing) within 2.5 years; 3 out of turn promotions - accorded only to top performersBest Employee - Awarded employee of the month (2018) & employee of quarter (2018) for exceeding objectives across multiple projects

Sales

Rishank

10yr exp

Blue

Similar Examples

Khushali Ganatra

Fullstack

Business Development Associate Resume

Gunjan

Rishank Joshi

Summary

Experience

MeeshoSep 2021 - Present

Senior Marketing Manager → Marketing Manager

Growth & Funnel Optimization: Increased lifetime activation rate by 2.5x by converting user insights into AB experiments to achieve Product-Market-Fit in 0-1 locations, 76% increase in activation rate by identifying improvements in First Order deal
Identified high-intent organic and inorganic touchpoints across the user journey and leveraged off-app channels to re-engage non-app openers — resulting in 40% uplift in DAU
Designed reactivation campaigns based on user behavior and engagement patterns - a 35% uplift in conversions among churned users
Redesigned product discovery and navigation flows for repeat users, leading to a 6% increase in engagement and 8% higher basket initiation.
Introduced product recommendation assets (e.g., similar items, value/festive bundles), contributing to a 25% rise in conversions.
Improved product comprehension through optimized landing structure and merchandising — achieving 11% uplift in conversion.
Expansion & Category Marketing: Spearheaded demand strategy for 19 cities across 220 pincodes, enabling a 4.67x increase in demand through localized growth pods.
Owned the in-app storefront (homepage) experience, leveraging user insights to enhance merchandising and navigation — driving 38% increase in product exploration.
Developed a click-through optimization playbook across channels and assets, leading to a 48% increase in CTR.
Strategic Operation & Planning: Achieved 95% accuracy in forecasting demand vs. built capacity, improving customer experience and contributing to a 1.2pp improvement in retention.
Designed SOPs for demand controls and inventory planning to minimize order loss and improve fulfillment efficiency.
Standardized BAU workflows by institutionalizing processes across in-app storefront, catalog management, and communication channels, enhancing operational agility and team productivity.

Reward and Recognition

Extreme Ownership: Awarded for detailing out sale campaign, organic DAU uplift and solving execution related challenges.
People centric workplace: Achieved consistent high performance, receiving "Green" score 3 times in a row in managerial evaluations.

ShopxSep 2016 - Aug 2021

Growth Manager → Assistant Marketing Manager → Senior Marketing Executive → Marketing Executive

B2B e-commerce platform | Growth, Marketing and Program Management

Growth Strategy - Spearheaded entry into FMCG/Grocery retail B2B and ideated the launch, marketing, and expansion strategy
Scaled business to monthly NMV of INR 24 Cr, 20k kirana outlets across 5 cities and managing a sales team of 90 individuals.
Developed a projection model for predicting retailer behaviour based on 7 factors - 2.3x growth in orders.
Coordinated and ideated across marketing, sales, supply chain, product to established workflow processes to achieve MOM 15% growth
Operations Management - Conceptualised 'Ready Stock Unit' (JIT) Model and led process setup, tech enablement & project execution
Achieved 74% truck utilization across multiple cities - led to 25% savings in supply chain and 32% increase in cluster growth
NPD- Created firm's first Private Label in Rice (SM Gold) - Sold 20,000+ bags (25kg) with 2400+ unique buyers in Bangalore
Market Entry - Launched pilot for B2B mobile retail & UPI based payment and created SOPs for project expansion.
Scaled the business to monthly GMV of INR 2 Cr within 6 months of launch with 64% user retention & 50% digital orders
Post scaling mobile business responsible for training and monitoring 500+ sales individuals across cities over a period of time.
Project Management - Project head for Channel Partner credit model spread across 18 cities with over 22 partners
Created the project roadmap, SOPs and monitored progress end-to-end to meet key milestones – credit disbursed 2.6 Cr per month
Planned & executed QR codes across 1800+ outlets with payment received for - INR 2.3 Cr. within 6 months of project launch
Customer Acquisition - Spearheaded A&A charter - increased lifetime activation rate by 2.6x and application installs by 30%
Led the ideation and execution of Exclusive Digital Outlet (O2O) model in partnership with Myntra, executed 4 pilot outlets.
Market Research - Led primary & secondary market research for B2B Marketplace - Enabled the Digital initiative
Managed in-app communication and BTL marketing campaigns - leading to growth in digital business by 36%
Managed Shopx website, social media channels and performance marketing campaigns (Meta) - 28% growth in lead generation

Reward and Recognition

Promoted from Executive to Manager (Marketing) within 2.5 years; 3 out of turn promotions - accorded only to top performers
Best Employee - Awarded employee of the month (2018) & employee of quarter (2018) for exceeding objectives across multiple projects

Education

SDM Institute for Management Development, MysoreMay 2014 - Apr 2016

PGD in Management (Majors: Marketing and Systems) Field of Study

GITs, UdaipurJun 2009 - Apr 2013

BTech (Majors: Electronics and Communication) Field of Study

Achievements

Sales

Rishank

10yr exp

Blue

Similar Examples

Khushali Ganatra

Fullstack

Business Development Associate Resume

Gunjan

About this Marketing Head resume example

This is a real, recruiter-ready marketing head resume example you can use as a starting point. It is built the way a strong marketing head resume should be: a results-led summary, work experience framed around measurable outcomes rather than duties, and a skills section that names the tools and keywords a hiring team for this role screens for. Every section is laid out cleanly so an applicant tracking system can parse it, which is what gets a resume in front of a human in the first place.

Treat it as a structure to follow, not a script to copy. Keep the ordering and the way each bullet leads with an achievement, then replace the details with your own numbers and experience. When your draft is ready, run it through the free ATS check to confirm the formatting and keywords land before you apply.

How to use this example

1
Open it in the editor. Use this marketing head example as your starting layout instead of a blank page - the structure is already right for the role.
2
Swap in your own results. Replace each bullet with your achievements and quantify them - numbers are what make a marketing head resume stand out.
3
Check it against an ATS. Run your version through the free ATS check so you know the formatting parses and the right keywords are present.

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Marketing Head Resume Example

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Reward and Recognition

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