Owned and scaled core marketing technology platforms including Adobe Marketo, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Dynamic Chat, and GenStudio, aligning platform capabilities with global brand, social, advertising, and lead-generation objectives.

Collaborated closely with marketing, engineering, and data teams to gather business requirements, define product scope, and translate the needs into technical workflows, PRDs, and phased delivery plans**.

Enhanced lead lifecycle management by optimizing routing logic, triggers, and workflows, reducing operational gaps and campaign errors by 20%.

Delivered personalized customer experiences using Dynamic Chat and AJO through segmentation and behavioural triggers, driving a 15% increase in user engagement.

Improved Dynamic Chat performance through A/B testing and drop-off analysis, strengthening user interaction quality and increasing conversion efficiency by 10%.

Implemented GenStudio with standardized, AI-driven content workflows, reducing content production time by 30% while improving brand and compliance adherence.

Lead ongoing Artech KTLO operations, including audits, QA, troubleshooting, data validation, and flow optimization, improving stakeholder turnaround time by 30% and reducing recurring issues through documented SOPs.

Drove delivery of high-visibility Artech products, including an AI-powered Creative Analyzer and automated email generation via Marketo APIs, reducing manual effort by 30-40% and accelerating campaign execution by 20-30%.

Leading product strategy and cross-functional execution for a Conversational AI-driven chatbot, enabling 100+ global marketing users, improving insight retrieval speed by 40%, and driving sustained platform adoption across regions.

Implemented a complete Marketo instance from scratch, establishing scalable architecture and core automation workflows that accelerated campaign readiness by 20%.

Developed customized integrations between Marketo, data lakes, and platforms like Magento via MuleSoft, improving data flow reliability by 25%.

Built and validated the Marketo-Salesforce integration end-to-end, enhancing lead sync accuracy and reducing manual reconciliation by 30%.

Audited the Marketo environment and optimized system performance through API testing and best-practice enforcement.

Supported Centre of Excellence initiatives by contributing to RFP creation, resource planning, and implementing Web Personalization aligned with business goals.

Delivered advanced technical support for Marketo, diagnosing complex platform issues and providing end-to-end resolutions that improved customer experience and platform adoption.

Advised customers on campaign architecture by translating business requirements into scalable Marketo program designs, strengthening their marketing automation maturity.

Led multi-channel troubleshooting for end users, diagnosing configuration and workflow issues to deliver accurate, timely resolutions and reduce repeat queries.

Implemented configuration logic in secure staging environments to comply with enterprise-grade security standards, ensuring safe, validated deployment of customer changes.

Led customer onboarding initiatives in partnership with Marketo teams, creating a smooth transition experience and earning recognition from senior management for exceptional delivery and client enablement.

Gathered and analysed client requirements, translating business needs into detailed technical design specifications for infrastructure and system enhancement projects.

Collaborated with cross-functional teams to troubleshoot infrastructure issues, optimize performance, and deliver reliable, business-aligned IT support.