Marketing Automation Specialist · ServiceNow
Owned and scaled core marketing technology platforms including Adobe Marketo, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Dynamic Chat, and GenStudio , aligning platform capabilities with global brand, social, advertising , and lead-generation objectives. Collaborated closely with marketing, engineering, and data teams to gather business requirements , define product scope, and translate the needs into technical workflows, PRDs, and phased delivery plans**. Enhanced lead life…