Resume Examples/Product Designer/Product Designer 2 Resume

Deeksha Srivastava

Product Designer 2

Education

National Institute of Fashion Technology, MumbaiBachelor of Design
Jan 2018 - Jan 2022cgpa-8.7

Summary

Product Designer with 3+ years of experience designing intuitive, high-scale, mobile-first products across fintech and operational domains. Thrive in fast-paced, high-frequency environments. Skilled at turning complex flows into fast, repeatable experiences that users trust.

Experience

Product Designer II | Navi Technologies, Bangalore
Jun 2022 - Present

Led end-to-end UX for Navi's mobile and web platforms, designing at scale for consumer-facing fintech products with complex operational workflows. Functioned as the sole or lead designer on key initiatives across Health Insurance, P2P Investments, and Home Loan — owning design from discovery to QA.

- Redesigned user flows across Health Insurance, Personal Loan, Home Loan, and P2P Investments used by millions of users, contributing from discovery to go-live across mobile and web platforms.
- Designed and optimized mobile and web experiences for over 10M users — driving improvements in engagement, usability, and satisfaction.
- Redesigned purchase flows for Health Insurance, resulting in a +26% revenue increase and scaling daily policy sales from 100 → 350.
- Conducted user research, usability testing, and refined visual hierarchy, leading to a +62% uplift in landing page conversions and +27% increase in plan creation.
- Tripled daily trial insurance adoption (6K → 22K/day) using content nudges and expiry-based prompting; added 150+ daily sales.
- Revamped hospital search (CTR +2.5x) and improved autopay opt-in from 15% → 35%.
- Optimized end-to-end support and underwriting flows; reduced TAT by 90% and improved engagement (call connectivity +88%, policy sales +34%).
- Reduced credit loss ratio by 23% by simplifying and restructuring the underwriting UX.
- Partnered across teams to automate 60% of manual Home Loan verifications, cutting TAT from 7 days → 1.37 days.
- Led end-to-end design for a 0→1 P2P investment product — collaborated with PMs, engineers, and business teams to craft pre-purchase, dashboard, and portfolio flows.
- Took on increasing ownership beyond experience band, collaborating closely with senior PMs, engineering leads, and analytics to ship high-impact features under tight timelines.
- Partnered with PMs and analysts to run rapid A/B tests and data-led iteration cycles to improve UX and adoption metrics.
- Supported design system adoption by giving structured feedback to improve usability, platform consistency, and developer handoff.

Product Design Intern | Airblack, Gurgaon
Jul 2021 - Oct 2021
  • Created chat-based workshop and exam workflows to streamline creator education and increase engagement.

  • Designed internal inventory tools, cutting alignment time by 50% and reducing manual errors by 30%.

  • Contributed to early-stage product development focused on content delivery, learning journeys, and creator experience.

Skills

Figma, Adobe Suite, Notion, Survey Monkey, ChatGPT, Google Workspace, Metabase, Jira, Framer, Miro, UX Strategy, User Research, Wireframing, Rapid Prototyping, Information Architecture, Storytelling, Usability Testing, Empathy, Data Visualization, Mobile-first & Responsive Design, UI/UX Guidelines, Competitive Analysis, Accessibility, A/B Testing, Metrics Evaluation, Heuristic Evaluation, Cross-functional Teams, Stakeholder Management, Project Ownership

Achievements

Health Insurance project success: Delivered impactful design that boosted engagement and increased sales.Digitizing Home Loan Experience: Led automation efforts that drastically improved efficiency and reduced processing time.
Product Designer

Product Designer 2 Resume

Product Designer 2
4yr exp
Blue

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