Marketing Manager · GAMES 24x7, BANGALORE (INDIA)
Leading performance marketing on paid search & social channels managing \$25 Mn ad spends per annum. Came up with new creative concepts that helped improve the CPLs by 20% & CACs by 10%. Leveraged Click to WhatsApp ads to reactivate dormant users and got 10% higher revenue. Got a dynamic prediction model created with Data science team to predict the creatives with >80% accuracy. Using SSOT & custom CPPs helped scale iOS and unlocked a new user base for the business. Improved the ARPUs and FTD…